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LOVE MOSCHINO

The brand was originally created in 1983 by the late Franco Moschino (1950–1994). Moschino and his fashion label became famous for his innovative, colorful - sometimes eccentric - designs, for his criticisms of the fashion indust...

The brand was originally created in 1983 by the late Franco Moschino (1950–1994). Moschino and his fashion label became famous for his innovative, colorful - sometimes eccentric - designs, for his criticisms of the fashion industry and for his social awareness campaigns in the early 1990s. Rossella Jardini, his former assistant, became creative director. The brand has been part of the Aeffe fashion group since 1999. Starting with the F/W 2008-2009 pre-collection, the Moschino Jeans label changed its name to Love Moschino which better expresses its intrinsic nature, Moschino also designed outfits for Kylie Minogue's 2005 show girl - The Greatest hits tour, Madonna's 2008 sticky & sweet tour.

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