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7 FOR ALL MANKIND

The launch of 7 For all Mankind Jeans in sunny Los Angeles, during the Autumn of 2000 – saw the story of premium denim turn another chapter. As the first company to truly bring premium denim to scale, 7 For All Mankind transforme...

The launch of 7 For all Mankind Jeans in sunny Los Angeles, during the Autumn of 2000 – saw the story of premium denim turn another chapter. As the first company to truly bring premium denim to scale, 7 For All Mankind transformed California into denim’s most respected centre for research and development – changing the landscape of denim on a global scale. After becoming an instant favourite amongst Hollywood’s elite, the brand's fame began to accelerate at an increasing rate and was soon to be dubbed “Sevens” by fashion editors and Hollywood stylists. Hollywood’s leading Female celebrities such as Angelina Jolie, Cameron Diaz, Liv Tyler and Jennifer Garner name 7 For All Mankind as their preferred premium denim jeans of choice. The launch of 7 For All Mankind’s men’s collection in 2002 saw an increasing number of Male celebrities sporting the premium denim brand, such as Ben Affleck, Jake Gyllenhaal and Ryan Reynolds.

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