Shop / G - STAR

This Dutch fashion house was formed by Jos Van Tilburg in 1989. The international brand is well respected for the high quality denim aimed at the young urban generation. GStar The Art of Raw The process of production is known as the Art of Raw, G Star uses traditional and time consuming methods to create the ultimate pair of jeans. The starting process begins with the finest quality cotton. The cotton is spun, to create yarn, this fine strings are referred to as silver. Once the yarn is spun it is dipped in natural indigo dye to produce the classic deep denim blue. The more times the yarn is dipped the deeper blue. The yarn is then weaved to create the perfect pair of jeans. Virtually all pairs of jeans are lined in the back pocket for extra protection. GStar Fashion History In 1996 G-Star launched Raw and many pairs of jeans now feature 96 on them to commemorate this date in the fashion label’s history. Other numbers including 3306 are codes given to the various processes that the jeans go through to make the end product. GStar Foward Thinking G Star are forward thinking always looking at innovative new approaches to denim and recently introduced a blend using organic nettle with cotton to produce incredibly soft jeans.